The Art of Serums
In any skincare regimen, serums are the products that should contain the most active ingredients. They should be considered the action step in your daily routine – or as I like to call to refer to them, “personal trainers for your skin”.
In any regimen, the first steps, which include cleansing and toning, help prepare your skin to receive the active ingredients of the products to follow. After using serums, products like moisturizers and SPF help protect your skin from external factors, and act as a barrier against pollution and free radicals.
Skincare Concern: Brightness and Clarity
Vitamin C is a holy grail ingredient is skincare, making it a daily necessity in any beauty regimen – regardless of skin type, or skin concern. Vitamin C is a powerful antioxidant that acts as a protective shield against oxidative stress, pollution and free radicals, and functions as a key building block to collagen synthesis – helping improve skin firmness over time. Clarté Vitamin C Brightening Serum delivers a 15% dose of pure Vitamin C in combination with a moisture-rich serum for skin brightening and clarifying results. This should be applied as the first step after cleansing and toning your skin both morning and night.
Skincare Concern: Targeted Hydration
I recommend Moisturizing Renewal Hydrogel Targeted 4D Hydration Serum to anyone who suffers from regular skin dehydration and dryness. It is a gel serum powered by 4D Hyaluronic Acid to deliver intense hydration and nourishment, as the ingredient has the ability to attract and retain water in the skin, providing a wave of hydration to anyone who needs it. The serum is great for all ages and skin types, and I personally love to layer it over Clarté Vitamin C Brightening Serum to visibly plump and soothe the complexion.
Skincare Concern: Treatment and Prevention of Fine Lines and Wrinkles
Moisturizing Renewal Serum Nightly Repair Booster is the perfect serum to use at nighttime to boost your skincare routine. While you sleep, it gently exfoliates dead skin and allows its active hydrating ingredients to penetrate deeper, improving skin’s texture, minimizing pores, fine lines and wrinkles, and locking in hydration. I love using this in tandem with Moisturizing Renewal Cream Nightly Retexturizer to further promote skin renewal.
Skincare Concern: Deep Lines and Wrinkles
Intensité Complete Anti-Aging Serum is a must-have anti-aging powerhouse serum. I like to recommend it to clients who are looking for instant skin firming and lifting, as it has a potent yet lightweight formula which acts like a filler to plump skin. Over time, it increases density so skin looks fuller, lines look softer and complexion looks and feels more youthful.
Skincare Concern: Dark Spots
Perfectif Even Skin Tone Serum Dark Spot Corrector is a targeted brightening serum which is ideal for those who suffer from dark spots and uneven skin tone due to sun damage or age spots. The serum helps fade the appearance of past damage, giving complexion a flawless and smooth appearance. It also has the ability to inhibit the overproduction of melanin in your skin by controlling your melanocytes from overproduction of pigment.
