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Happy "Niú" Year!

Wishing you an early Happy "Niú" Year! ("Niú" means Ox in Mandarin.) To get ready for the celebration, learn more about Lunar New Year, the Year of the Ox, and shop our Limited Editions.



Lunar New Year lasts for 15 days, beginning with the first new moon of the lunar calendar. This year, the holiday begins on February 12. Versions of the holiday are celebrated in China, Hong Kong, Singapore, South Korea, Taiwan and Vietnam, as well as in many more countries all over the world.

Dating back over 2000 years, the Chinese zodiac assigns an animal and its attributes to each year. Legends surrounding how the animals were chosen differ, but one story is that the Jade Emperor held a race between all the animals to pick 12 guards to heaven. The 12 that we know now are said to be the animals who arrived first.


Lunar New Year is a time to reunite with family to welcome the year. Many celebrate by decorating with red paper decor, lighting lanterns and firecrackers and giving gifts wrapped in red. 


The animal of your birth year is believed to influence your personality, career, relationship, and fortune. People born during the Year of the Ox are predicted to be strong, reliable, honest, and hardworking. Besides the little ones who will be born in 2021, other Oxen years are: 1937, 1949, 1961, 1973, 1985, 1997 and 2009.

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